For a B2B partnership, you can group these activities into broader categories that reflect the typical lifecycle of a B2B relationship:

1. Planning & Strategy

• Identify Goals: Define objectives and desired outcomes.
• Research & Identify Partners: Analyze potential partners based on alignment with goals.

2. Outreach & Initial Engagement

• Initiate Contact: Make the first contact and establish rapport.
• Qualification & Alignment: Assess the partner’s compatibility, values, and capabilities.

3. Negotiation & Agreement

• Proposal & Negotiation: Discuss terms, value propositions, and expectations.
• Formalize Agreement: Draft, review, and sign formal partnership agreements.

4. Implementation & Execution

• Launch & Implementation: Execute initial actions, set up resources, and start collaboration.
• Monitor & Review: Track performance, deliverables, and resolve any issues.

5. Relationship Management & Growth

• Nurture Relationship: Maintain regular communication, adjust as needed, and explore additional collaboration opportunities.
• Evaluate & Reflect: Assess the partnership’s overall success, review lessons learned, and consider future projects or renewals.

These categories should make it easier to track each partnership stage and manage activities based on typical B2B partnership needs.